Michael Robelli
marketing + advertising

Reset Your UO

 

Allen Hall Ad launched Reset the Code in 2016. The campaign was in response to social and political indifferences not only on our campus, but across the nation. Reset 2.0 has learned from the previous campaign by implementing executions like water-activated canvases and aura photography, focusing on experiential.

Team: Payton Crawford (Account Mgmt), Camille Furby (Project Mgmt), Nita Bhojwani (Strategy), Julia Morgans & Maggie Elias (Media Planning), Amanda Lucas (Art Direction), Brandon Bullas (Design), Jay Levesque (Social Media), Me (Copy)