Team: Joaquin Sabarots (Design), Larry Zhong (Art Direction), Me (Strategy + Copy)
Strategy: Women are regularly charged more than men for the same products. Dollar Shave Club wants to challenge this idea; we refuse to charge women more for no reason. DSC has always made a quality razor that gets any shaving job done, regardless of gender. We’re here to destroy the pink tax.
We aimed to introduce the pink tax to those unaware and further uncover it throughout the campaign. All leading up to a violently therapeutic finale.
Creative:
